Wednesday, February 6, 2013

Webinar On Crash Discovery Testing

The rush to mobilize your enterprise has the potential for unprecedented success or spectacular failure. As an Enterprise Mobility focused company since 2002, we know what customers want.

They want assurance.
They want their mobility initiatives to strengthen, not weaken, their brand.
Endeavour's Head of Quality Lab (EQuaL) is pouring his passion and expertise to address the biggest challenges in Enterprise Mobility, that is, to improve reliability of your mobile apps. Along with him we have Tom Parish, Mobile Strategy Thought leader sharing his insights on the importance of Testing in your overall Mobile Strategy.
Come, Join our webinar to see practical use cases on Crash Discovery Testing and understand why your mobility strategy should focus on Testing Strategy as well.

Our Webinar will provide you insights on
  • Importance of Testing in your overall Mobility Strategy
  • Mobile Testing Statistics
  • Crashing Use Cases
  • Real Time Scenarios on Crash Discovery Testing
We look forward to your attendance at the event.
Key Attraction
Post this webinar, Endeavour is offering a deep dive into your mobile application for interested participants. This is a complimentary workshop for 3-4 hours where our Testing Team (EQuaL) will interact, review and analyze your mobile solution's Testing Strategy. As a result of this activity, we will provide you insights and recommendations on how your mobile solution can be made more robust and crash resistant.
If you would like to know more details about this, please send us an email at The participants would be selected on first-come-first serve basis, so please hurry and send us your nominations.


kelvin Sourav Panda
Head - Endeavour Quality Lab (EQuaL),
Endeavour- The Mobility Company

Tom Parish
Mobile Strategy Thought Leader

Wednesday, August 8, 2012

Intelligent Fitness Application on iPhone Is a Perfect Alternative to a Qualified Fitness Trainer

Fitness is the key to a successful and a healthy peaceful living in this era of competition and strict career plans. Working out at a gym with a personal trainer might be expensive for many of us and the timing of the trainer availability might not be flexible to one's convenience. With these scenarios blocking out on the physical fitness plans, the mobile application developers have released a fitness mobile application. Getting the push to a new workout plan in now easy and practical with this free iPhone app. The application stands apart from the rest of the fitness application as this provides the users with pictorial representations of various workouts. Burning extra calories is easier and cost effective with," Artificial Fitness Intelligent Application". The app creates an entirely different workout each time the user steps into this application.

Custom designed workouts, now available on your smartphone!
The application is programmed in a way that it understands the different categories of workouts with an inbuilt functionality of creating shuffling of the workouts that analyzes the significance of the effects on the human body. Along with the intelligence to shuffle the routine workouts, the application has the challenging feature of building muscle and also train for endurance. These challenges of body shaping will be guided by the application without the void of a personal gym trainer.

The recommended exercise schedule covers up the perfect total body circuit training during each and every workout for a sculpted and a healthier body. With this app on an iPhone, there will be an interactive tutorial for the user with the details to be explained pictorially. No human errors are possible as the user can keep the log of circuits performed with an assurance of no repeated exercise or body stress due to over working in the gym.

The application is the first AFI (artificial fitness intelligence) program, shuffling of workouts and a timer to keep track of each circuit is accurate. The exercises are stacked to provide the total body circuit training for every time the user workouts.

Personal Trainer
The application features benefits like the Exercise logs that gauge the users' fitness levels to track the progression of the weight loss or management. The comparison of the results of the users' friends or gym buddies with that of the users' weight results is also possible. These comparisons can be an encouraging parameter for those who have targets on the weight reduction measures. This fitness application is that customized app that could make the fitness conscious people whether young or old to reap the benefits of a successful workout plan at their gym independently.

Endeavour-The Mobility Company in India, pioneers in Mobile application development technology like android development, iphone application development and other mobile technologies that provide strategic consultation in leveraging mobility apps to an enterprise irrespective of the business vertical. The resources Endeavour houses are mobile technology experts with an ample knowledge on the modern technological trends.

BMW App Suite on iPhone for Entertainment and Safety of the Driver

BMW thoroughly knows the taste of their customers when it comes to technology and luxury. This is the driving force for this German based car manufacturer to be a world class pioneer when it comes to its cars updated with superior technology integration. All of us admit that iPhone devices are so much a part of our lives and little had we known that these devices could gradually become a natural extension of your BMW car! This is however in existence now and the customers have all the reasons to rejoice in their new found iPhone apps within their car.

Virtually every megabrand like GM, Ford, Rolls-Royce, Jaguar, BMW, Toyota, Hyundai and others is already on the mobile bandwagon to market their autos.
The BMW fans can again raise their expectation bar to further heights with the app demonstrated at the International Auto Show 2012, New York. The intentions of the app developers at BMW's App Center Mountain View Technology office with this rollout of the Engine Manufacturer's app suite was to integrate the popular music sharing online community called MOG on the car's audio system along with Stitcher and ubiquitous Pandora. With a sole intent to amplify the usability of the phone applications and the already existing iPhone device features that have been a part of the previous apps, this app at the Auto show is launched to provide incomparable services with no complex enhancements that is achieved by evading the creation of totally new programs.

What the driver in you can expect from the brand new BMW app suite?

The app enables the drivers to listen to whatever they want at any instant of time. They could listen to a personalized radio frequency, individual songs or private albums or hear to some top notch narrative journalism from The New Yorker magazine or elsewhere! All this could happen as a multi tasking feature is prevalent with these set of apps that are freshly released. Another impeccable feature of this invention is that when the driver receives a call on his iPhone that is lying on the BMW station (it is an in-car cradle for iPhone), he or she can attend the call instantly by using the switch that is mounted on the steering wheel.

iPhone mounted on BMW
After the call ends, the music resumes to where it was interrupted with an inclining volume change till it reaches the set volume intensity. This wonder happens without any touch on to the car dash board. This feature excites any driver who is having his or her friends in the car or is aimlessly driving for fun.

The striking stories are endless with the new app suite of BMW as the iPhone charges as you drive away your favorite car! And if there is any bonus, the antenna strength is enhanced too.

It is wisely pointed out by International Business Times that, "these apps are the traditional selling point for both BMW as well as for Apple Inc".

So what does the Automobile Giant teach the SMBs about leveraging mobility?

SMBs should learn from the strategies of BMW in building intuitive apps for their products or services in a way that will leave their customers with a sense of connectivity that is not desperately forced but is a natural reflex to use the mobility functions within their product/service offers.

Iphone integration in the new 2012 3 series BMW
At Endeavour, we get demands for iPhone application development from clients who are specializing in various business verticals whose target audience are majorly iPhone users. With an intention to reach out to those users who are connected on other mobile platforms like android, Blackberry or Window Phone 7 our in house mobility consultants are capable to develop apps on these platforms too.

Monday, July 2, 2012

M-Commerce a Viable method for Insurance Industries

Leading Insurers around the Globe are making efforts to again a perfect exposure in the mobile space by establishing a connection between the consumers and themselves via a wireless connection. In this post, I intend to showcase how a leading insurer that offers a wide range of insurances has adopted mobile applications to serve their customers with their financial and estate planning solutions.

The mobile solution this leading Insurer of the United States endorsed was "Rapid Rater on Mobile".

How does the Solution Suite of Rapid Rater on Mobile affect the insurance company?

iPad the preferred device by the Agents of Leading Insurance Companies
This application that is available on the iPad, iPhone and Android platforms is the new generation quoting app. It generates instantly personalized quotes for the life insurance products. The customers of this insurer with this app enabled on their phones can be at ease as they can access to the premium quotes at any point of time irrespective of location and time constraint. This application according to the recent survey in the m-commerce solutions is the first of its kind in the series of content rich and innovative mobile tools in the insurance sector.

The Rapid Rater on Mobile device is that perfect solution for the challenges faced by major insurers around the globe that solves the productivity issues that aims at lower cost of the unit insurance. No matter how big the insurance company is, the control on the maintenance of the financing solutions is a major attribute in shooting up the sales of the products or the services and Rapid Rater on Mobile just caters to this aspect.

How does the Rapid Rater on Mobile app developer assist this Insurer?

The solution architect of Rapid Rater app is Endeavour Software Technologies. Endeavour’s Mobile Centre of Excellence (mCOE) plays a vital role in aiding the insurer to achieve its share of mobility vision by framing a technology roadmap to the entire Rapid rater on Mobile operation for encouraging the insurer’s customer to walk the mobile way for paying premiums and viewing quotes.

Agents can send updates to their clients when on the go!
 Endeavour makes sure that the insurer’s short term and long term goals meet their intentions by providing specific technology solutions that applies to this app. It also helps the company to imbibe a framework that could help to plan and coordinate in term of technological development from the insurance company’s clients. This outlook of the mobile application development player will help achieve long term goals.

Here are some of the facilities available in case the clients are iPad users:

Calculators/ Quoting tools: The broker agents will be able to serve better with these accessories for creating premium quotes, save them for future reference and share them via mails to their clients after consultation.

Calendars: The calendar too is an integral accessory in the insurance field. And this app offers help in managing their personal and business calendars and sharing the same over mails.

Forms and Ticketing: This aspect serves the agents in managing their work with respect to customer requirements. A agent can create a ticket from the Rapid Rater App and monitor till the ticket is solved and the forms can be downloaded from the app, completed on the iPad device and shared to the customers via mails.

Paperless transaction is the need of the hour!
To know more on the Rapid Rater App or want to create a insurance related mobile app for any existing platforms like Android, iPhone, BlackBerry or Window Phone 7, contact for a strategic consulting in Enterprise mobility.

Wednesday, June 27, 2012

Hospitality Industries – Ever Considered Mobile Technology to Expand your Outreach?

Hospitality industries like the luxury spas and equivalents are now embracing mobile technologies for that seamless connectivity between their clients and their service touch points. Major spas that have been engaged with a mobile strategy are reaping benefits of intense guest traffic and uninterrupted awareness of the clients’ behavior with respect to the spa visits. In addition to the revenue generating facts, the mobile strategy is helping these hospitality industries in marketing their brand according to the customers’ geographical location, weather and time.

Refreshing for sure, but mobile enable it!
So how does the geographical location encourage a spa lover to visit your venue?

Having your spa center’s brochure given at certain events or at the reception desk serves no purpose in promoting your spa services. This traditional method of marketing does no help in acquiring new customers or driving your loyal customers to visit your spa again. So to fill up this crater of disconnectivity, setting Geofences around beauty salons, colleges, and corporate offices will intimidate prospective spa visitors about your services. This aspect will not be those cheap marketing tactics that your client would be annoyed but will only give that slight nudge to think of paying a visit to your spa.

Many leading luxury spa centers have their mobile apps with some really useful tools that would guide, suggest or advise the customers on the lines of health, fitness and good looks for the season. With the mobile apps designed for the health resorts the customers are able to collaborate with the spa professionals about their appointments, schedules and services. With the spa also having their medication products for a skin glow or hair treatment, an effective mobile app would work in providing instant recommendations of the available products for the benefits of their customers.

Clients will be overwhelmed with discount coupons when in the vicinity of your spa

Consultations with respect to beauty tips and queries too can be given away with the customized mobile app which could be developed by consulting a certified mobile app developing company. The mobile app developer should be able to understand the intricate details of the spa business model in order to weave out the best interactive mobile application. When searched at the app market places, there are so many mobile apps relating to spa centers and with surveys from Forrestor it is estimated that the profits has increased many fold times with the leveraging of the mobile services into the hospitality industry.

Apart from giving the clients a seamless interaction with your spa managers, they will be happy about your elegantly crafted way of servicing them during their appointment. In fact, the intention is to keep them coming back to your spa time and over again along with other new customers.

Friday, June 22, 2012

M-commerce Solution Ensures Brand Building and Enhanced Visibility to Jewelry Retailers

A well defined strategic approach to m-commerce by jewel business owner opens the doors for in-store mobile engagement. A better visibility of the brand to those targeted audience is that icing on the cake with a well crafted mobility commerce approach.

As I browsed through the net on my iPad, I happened to visit a Switzerland based Jewelry website that has made its business site so compatible with the iPad I was using. With the information I got from their mobile friendly website, they are spread over 30 countries and are based out of Switzerland, Germany and the US. So I just jumped out with excitement to actually find out that an established jewelry company with widespread chain of outlets has that perfect m-commerce friend website. Every detail of the website is kept available for the prospective customers who visit their site via their Smartphones.

Home Page of Ferrer Jacot as on iPad
The site which I am incessantly praising is Ferrer-Jacot. On a deeper thought, this company has foreseen the mobile technological effects on its business at the right time. It has hired an m-commerce solution developer to create that suite of applications that promised to enhance its brand value in the niche of luxury wedding band creators. With an excellent m-commerce website, the online presence of Ferrer-Jacot (FJ) is increased many fold times.

The mobile solution that this jewel company has embraced has executed the brand strategy by leveraging the contemporary mobile web experience along with the traditional web experience.

Businesses definitely know who their target audiences are and since it is the wedding ring jewelers the obvious customers would be somewhere between the age group of 25 to 45. And another coinciding factor is that the Smartphone users are within this age group too.

Jewelery Shopping on Smartphones
 So I think this is another factor to be considered as the people in the mentioned age group are all willing to make an end to end transaction via their handhelds to make a purchase by seeing those state of art websites. The solution created for Ferrer-Jocot portrays its individuality, authenticity and innovation along with providing simplified processes for retailers. The social media too is tackled well with appreciate integrations to the application to ensure no visitor is missed from which ever resource he chose.

Snap shot of the FJ website on the mobile device

Transaction via the commerce enabled app is made possible for the FJ customers or also the in-shop transaction is also made more pleasurable with this mobile application created by their m-commerce specialists.

So here is what your m-commerce solution provider should concentrate on your jeweler website:

1. Should be successful in effectively engaging the consumers through their branded app that is based on their preferences and buying habits exclusively.

2. Understand when approximately your loyal customers make a visit to your store based on their locations.

3. Must be able to provide your customers the freedom to buy, search and browse the products when not only within the shop but also when at home or on wheels.

4. Must be clever enough to influence buying decisions and must be capable of taking advantage of location-sensitive marketing programs.

How was your experience with your m-commerce consultant? Was it worth to invest in them? Let me know in the comments section!