Hospitality industries like the luxury spas and equivalents are now embracing mobile technologies for that seamless connectivity between their clients and their service touch points. Major spas that have been engaged with a mobile strategy are reaping benefits of intense guest traffic and uninterrupted awareness of the clients’ behavior with respect to the spa visits. In addition to the revenue generating facts, the mobile strategy is helping these hospitality industries in marketing their brand according to the customers’ geographical location, weather and time.
|Refreshing for sure, but mobile enable it!|
So how does the geographical location encourage a spa lover to visit your venue?
Having your spa center’s brochure given at certain events or at the reception desk serves no purpose in promoting your spa services. This traditional method of marketing does no help in acquiring new customers or driving your loyal customers to visit your spa again. So to fill up this crater of disconnectivity, setting Geofences around beauty salons, colleges, and corporate offices will intimidate prospective spa visitors about your services. This aspect will not be those cheap marketing tactics that your client would be annoyed but will only give that slight nudge to think of paying a visit to your spa.
Many leading luxury spa centers have their mobile apps with some really useful tools that would guide, suggest or advise the customers on the lines of health, fitness and good looks for the season. With the mobile apps designed for the health resorts the customers are able to collaborate with the spa professionals about their appointments, schedules and services. With the spa also having their medication products for a skin glow or hair treatment, an effective mobile app would work in providing instant recommendations of the available products for the benefits of their customers.